website design Auckland |
   
Mar 23

Written by: host
3/23/2010 9:01 AM

Website Design Key's and Tips

Website Design like art is subjective. But it's safe to say that there are some golden rules you should strive to follow; Keep it CLEAN, SIMPLE, INFORMATIVE and ELEGANT.

Your visitors shouldn't have to think about what your website is about, or worse, how to use it. They should intuitively grasp your message (strong and clear call to actions), as well as be able to navigate (clear menu architecture) immediately upon landing on your web page. It's a good idea to study websites that are commonly held in high regard. Reflect on how and why they “work” then develop your own designs and creativity  based on your findings. Appropriately design to match your target audience and industry.

Ensure your navigation does not exclude search engine spiders. Minimise Flash to banners and graphic animations. Always include a text link based sitemap so the entire site structure is accessible to the search engines.

 

Website Development Coding

Always ensure that your website development coding is clean and concise. Whenever possible use 100% CSS . Push the important content as high up in the HTML code as possible. The repeated blocks (e.g. Website navigation menus etc) should be kept low in the HTML code. All CSS stylesheets and javascript should be kept externalised.

 

Meta Tags, Keywords, On-site SEO

Research your industry, competitors and tools thoroughly to compile a list of keywords for your website pages. We find Google's Adwords Tool to be really helpful in determining keyword traffic, competitiveness and relevancy. But be realistic about the keywords you're trying to target. It's fine to try to go for top rankings for a phrase like “real estate”, but unless you have a huge marketing budget, you'd be in for a frustrating experience. Try instead to target more achievable keyword phrases (e.g. “Cityname+Real Estate”) initially, and then expand from there when you have a steady income from your site.

 

Once you have compiled your target keywords, be sure to follow these basic on-site SEO (Search Engine Marketing) rules.

• Unique title and description meta tags for each page (a good CMS tool should allow you to achieve this).
• Spread your keywords in the title, description and H1 tags, but don't over do it.
• ALWAYS ensure the keyword phrases you target are relevant to the content on that specific page.

Content

Quality content is key for a successful website design. Content that is relevant, compelling and well composed will acquire links naturally over time. Research is vital for creating quality content. You don't need to have insider information or a  doctorate's degree in your field. The information is out there, you just need to be smart about how to piece it together. For example, you can compile information from the web that has not been presented before.

Quality always trumps quantity. It is better to have 10 great articles, than 100 mediocre ones.

 

Hosting

There are lots of hosting solutions availaible today, but avoid FREE hosting or cheap hosting offers.  Remember, in this field, you get what you pay for and cheap hosting companies often not only provide unreliable services but attract undesirable clients that typically see the hosting companies servers banned from major search engines. Always try to get a dedicated IP for your domain. And ALWAYS use a host company that is reputable (doesn't host sites from undesirable industries) and has a solid up-time.

 

Link Building

If you can afford it, submit your site to Yahoo Directory and Business.com. Dmoz is also a highly recommended directory, however, getting listed in one of the main categories is next to impossible these days without the help of a professional SEO (search engine optimisation) company such as SPWD. Try to drill down to a smaller or localised category for a better chance of inclusion.

As mentioned above, solid content will get you far in terms of attracting free links, which will help with your page rank, but don't settle for people linking to your site, continually spend time looking to build link referrals to your site from partner sites. Another option is to develop a widget to share with other website's (e.g. an investment calculator) that contains a link back to your website.

Reciprocal or link exchanges, do not work as well as it once did. But that doesn't mean you should avoid doing this. Research and contact sites that are “authoritative” or ranking well in your desired keywords, and ask for a link exchange. Your success rate will be low unfortunately, so we'll leave it up to you to decide the time vs reward ratio. One of the best ways to build links its to simply contact your suppliers, all of whom want your business to florish (as they'll reap the rewards), and ask them to link to your site, or better yet, supply them with a little HTML to drop in their website that contains keyword phrases and links to key sections within your site.  This content can then be edited slightly on a site by site basis to ensure you get the greatest results from the resulting backward links.

 

 

 

 

 

 

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