8/8/2008 10:06 AM
Why Strengthening Your Brand ID Is Important
The importance of strengthening your Brand ID online is one of the most important aspects of web marketing. A brand is more than a name, logo or bunch of corporate colours - it’s everything your customers or clients use to form an opinion of your business.
|| ...getting your potential customers to see you as the authoritative solution provider to their problem.
ID Brand strategy is not only the art but also the science of making the right impression on prospects. It’s the active process of discovering, developing and creating the definitive company identity to your marketplace. A strong brand ID is an indication of authenticity, embracing the true company culture.
We suggest that a great brand is not just about getting your target audience to choose you over your competition, but is more about getting your potential customers to see you as the authoritative solution provider to their problem.
Good brand identity objectives include:
- Delivers the corporate message clearly
- Strengthens perceived credibility
- Communicates emotionally to target prospects
- Motivates the purchaser
- Improves customer loyalty
Key brand marketing services incorporate:
- Target market research: gather information on client requirements and preferences
- Features and benefits: discover what customers are interested in and target strategies which motivate them to purchase your services.
- Brand announcement: create a brand tagline that maximises the impression and influence of your business.
- Brand experience: generate a memorable, interesting or functional website or other advertisement that embraces leading technologies, influences and guidelines to maximise your ROI.
Let SPWD design your brand ID in the marketplace. SPWD manage all facets of brand development including brand name development, brand design, logo design, brand communications, corporate branding, product branding and website design. Let SPWD design and shape your marketing campaign. A strong brand is a big asset on and offline.
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