9/15/2008 11:55 AM
What Makes Good Website Content?
Many people encounter a mental block or sometimes a complete blackout when attempting to define their web marketing strategy. If you're asking yourself the question – “What should I put on my web site?” – you really want to know “What information about my business do my website viewers want to SEE on my website?”
Providing information is important, but it's definitely not the only thing that a web site can do. A good web development team can help you explore application possibilities and organise the structure of your site to help you create a positive web experience for your visitors, and in turn help them turn into customers.
|| to help you create a positive web experience for your visitors, and in turn help them turn into customers.
In short, your website is a platform for:
People want website content that is significant and all-inclusive. Who are you? What do you have available? How much will it cost? Why should I buy your product or use your service? Am I working with professionals? What are the features or benefits? What do other customers say about you?
You certainly don't have to answer every query to your service or product, but should attempt to make enough information available to build customer confidence, providing viewers with answers to commonly asked questions, to help them convince themselves you’re a business they would prefer to work with/buy from before they contact you to close the deal. A successful website should encourage communication from potential customers that are passionate, prepped and primed to purchase your products or services.
They’ve viewed your website, they’re interested and now they want to contact you. It’s important to make this process as easy as possible for them. Provide as many contact options as you can; web based contact forms, physical address, postal address, telephone number, fax number, email. How about a map? Tell your viewers upfront how fast you’ll respond to an email, and ensure you can achieve that turnaround time. An enquiry form streamlines the communication process and is a good idea if you need specific details before you can provide a meaningful response.
Think strategically. If your product or service is information-based, can you make it downloadable from your web site? Do your customers use paper-based forms or worksheets that could be presented via useful electronic web forms instead? Can training materials or service information be distributed via the web site? What about an opt-in email newsletter as a way of keeping in touch?
If you have an informative newsletter, encourage both email subscription and RSS newsfeeds as ways for a customer to be instantly informed about latest developments. Newsfeeds are collected either by browser software (called news aggregators), or increasingly, directly through a subscribers Outlook account allowing users simultaneous tracking of important news events from multiple sites.
It’s time for action! Can viewers order or book a reservation online? Can they pay via secure online payment? How will it the product/services be delivered? Don’t be devious with shipping costs – there is nothing more off-putting for a customer than having to type in their personal details before they’re shocked with excessive shopping costs!
In conclusion, if you're planning to build a website for your business, speak with your web development team first. Let their team of experts suggest scenarios that help maximise your web development potential to better equip you as you consider all the options.
Copyright ©2008 Reuben Gwyn