10/3/2008 10:50 AM
Do We Need A Website For Our Business?
As a business owner you may be asking “Does my business need a website?” The answer is a resounding YES!
A well designed website makes a powerful statement about your business. It shows your clients and potential customers that you are in step with today’s business climates. Although a websites benefits will vary according to your industry, audience, and services, there are some common advantages. Here are the five main benefits of having a website for your business.
Website Benefit 1: Immediate Representation
Imagine the potential for your business if people from all over the globe could see your products and services. Your professionally designed business website is a direct visual representation of your company, available to millions of prospective customers on demand as needed.
Website Benefit 2: Your Business Is Always Available 24/7/365
A website puts your customers and clients in control, allowing them to access your business as needed, when needed. Your e-commerce shopping cart system can satisfy customer demands by providing instant online services and secure transactions, or potential customers can research your services at a time suitable to them, removing the limitation of having to work to your opening hours.
Website Benefit 3: Boost Customer Base Potentials via Search Engine Optimisation
Today’s websites (should) implement search engine optimisation, which means that customers can find you and more importantly your products and services in a non-linear descriptive fashion. Search engines can exponentially increase business visibility and viability in a global market (see comments on Search Engine Optimisation (SEO)).
Website Benefit 4: Improved Public Relations
Your business website is an opportunity to tell potential customers who you are, what you are and why they should trust you. Because many Internet users research purchasing decisions or business relationships online, your website is a perfect opportunity to positively influence their mindset and boost sales.
Website Benefit 5: Cost Effective Market Research
Using online analysis and statistics you can determine who visited your web site, where they came from, what they were looking for, how long they stayed, what action they took and where they left. All of this quantifiable information can be used to bolster your web presence and better represent your company and its products and services to a highly targeted and motivated audience.
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